AI Didn’t Kill Paid Search. It Made It More Valuable.
AI didn’t kill paid search. It actually made it more valuable — and most business owners don’t know that yet.
In this episode, Shannon and Krystal break down what’s really happening with search in 2026. Organic traffic is down, zero-click searches now make up 60% of all queries, and AI overviews are changing the page before most users ever scroll. But paid search sits above all of it, and for businesses willing to optimize, the results speak for themselves.
Shannon walks through real client campaigns — a hospice organization, a local plumber, a car dealership — and what the numbers actually looked like when strategy was applied to budget.
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